Being Sun Smart.
I know that you gorgeous skincare savants are très savvy when it comes to protecting your skin from the damaging effects of unprotected sun exposure, but thanks to L’Oréal Professionnel, you can now look after your cherished tresses with the same sagacious smarts as you do your skin. In September 2007, L’Oréal Professionnel is launching Série Expert Solar Sublime sun smart products for your hair. The Série Expert Solar Sublime range is comprised of 3 key hair care products that will afford your hair superior sun protection against the damaging UV rays that affect all three zones of the hair fiber from the root to the tips. Série Expert Solar Sublime contains Mexoryl S.O. (Sun Optimal), which is a patented hair care specific UV-filter system which acts as a protective shield against the sun’s harmful rays as well as moisturizing and maintaining the hair’s hydration.
Série Expert Solar Sublime by L’Oréal Professionnel is a formidable ally against the unfiltered effects of the sun’s UV rays which leads to damaged hair. Série expert Solar Sublime assists in preventing the sun’s UVB rays from stripping the lipid coating from the hair’s surface which causes the shaft of the hair to become porous and eventually splits due to it’s brittleness from the breakdown of keratin which results. Sun damaged hair can often feel straw-like and the natural pigment in the hair is diminished. Sun damaged hair not only looks lackluster but tends to be difficult to style as well. It is with this understanding, that L’Oréal Professionnel has created this new advanced formula to enhance its range of sun smart products for the hair:
Série Expert Solar Sublime Shampoo An après sun protecting shampoo which contains Mexoryl S.O. UV-Protect, vitamin E derivative and glycerol.
Série Expert Solar Sublime Masque An after sun nourishing balm that contains Mexoryl S.O. UV-Protect to detangle, smooth the hair’s surface, and bring softness and shine to the hair.
Série Expert Solar Sublime Protection Spray An invisible leave-in protection spray to be used on damp hair and leaves a light protective film around the hair fiber of the sun filter Mexoryl S.O. UV-Protect and a natural looking shine.
Série Expert is only available in L’Oréal Professionnel salons. Call 1300 651 141 for your nearest stockist (within Australia) or online.
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