Another Global Beauty Bite.
I remain intrigued by the results of Clinique’s Global Survey that provides a snapshot into the truths about beauty that over 10, 400 women in over 13 countries, whose mother tongues span over 15 languages, have. Today, I was particularly interested in the global makeup and fragrance preferences stated in summary of the vast many women that contributed to the survey and thought I would share them with you. According to the survey:
Makeup essentials vary.
-The makeup products that are viewed as essential vary from country to country.
-Lipstick is most essential in the US, China, India, Mexico, Spain, and South Africa.
It was also noted that in the Asian countries of China, India, and Japan, one-third of respondents said there is no item of makeup they wouldn’t leave home without.
Foundation is the most essential in Japan and Korea.
-Almost all women in Japan wear foundation and a majority wear it daily.
-Foundation is also popular in Korea, the US, and the UK.
-Foundation is least popular in India. Only one-third wear it and then only on special occasions.
Beautiful skin looks natural.
-The right colour match is by far the most important quality in a foundation.
-In Italy, Korea, and Spain, the correct level of coverage is most important
Women smell sweeter in some countries.
-Daily fragrance is popular in Australia, Mexico, Russia, Spain, South Africa, and the UK
-Fragrance was not at all popular in Asian countries of China, India, Japan, and Korea. Women in the US, Germany, and Italy are almost evenly split on the use of fragrance daily.
There you have it…another global beauty bite. Are your preferences similiar to the above? I’d love to know.
*Clinique’s Truth in Beauty: A Global Survey was compiled by the Segmentation Company, a division of Yankelovich, Inc., a full service custom research and consulting firm on behalf of Clinique.
2 Comments
- Beauty Marked! replied:
I wonder if the reason women in India rarely wear foundation is because it is difficult for them to get the correct colour for their skin? I have a sneaking suspicion it might be.
April 22nd, 2007 at 12:00 pm. Permalink.
- Arundhati replied:
Hmm I guess so I live in Brisbane, but yeah find it very hard to match my Indian skin tone to foundation and powder!~ Cos we all have different skin tones, and my face is quite fair compared to my arms but for other people it could be totally different!~ It is VERY frustrating growing up in Australia with all the wonderful mags that don’t really cover other skin tones and nationality and which shades to try etc!!~ Thank you Beauty Marked for having this blog, its really cool and very helpful!
April 23rd, 2007 at 7:06 pm. Permalink.
