We’d Rather Be Red Than Dead.
In Sydney, on the 22nd of March, 2007, Elizabeth Arden International joined the World Heart Federation in its new Go Red for Women international campaign to fight cardiovascular disease, the number one killer worldwide. The Go Red for Women campaign is being launched across more than 30 countries to raise awareness about heart disease and stroke in women. Heart disease and stroke kills 8.6 million women annually, globally. This figure is higher than HIV/AIDS, all cancers, malaria and tuberculosis combined.
In June, 2007 Elizabeth Arden will donate a portion of the proceeds from the sale of their specially designed Limited Edition Colour Intrigue Eye Shadow Quad to Go Red for Women Australia. The Go Red for Women campaign was created by the American Heart Association in 2004 to empower women with the knowledge and tools to take charge of their heart health. The Go Red for Women campaign is supported by Oscar-winning actress, and face of Elizabeth Arden, Catherine Zeta-Jones, who said,
“I’m proud of Elizabeth Arden’s involvement with the Go Red for Women program. Go Red for Women is an ongoing global program, promoted by the World Heart Federation, to raise awareness of heart disease and stroke in women, helping women to be healthy and beautiful”.
The design of the special LE eye shadow compact was inspired by “The Pageant of Beauty”, a 14-panel mural, commissioned by Elizabeth Arden herself in 1935 to celebrate the universal beauty of women throughout the ages. The compact features a vignette from the mural – the Twentieth Century Woman, the ideal of modern beauty in the 1930s.
In Australia, the very special Go Red For Women Limited Edition Color Intrigue Eye shadow Quad is available at Myer, David Jones and selected pharmacies from 29 April 2007 and will retail for $58 AUD. Do visit www.elizabetharden.com for your local stockist details.
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